Held hair in place.
The smell is fantastic. Spot on. The hold and "build up" is also very solid. 1-10 (10 being crazy heavy hold) I score it a 6. It is firm with a natural shine and feel. The only thing I do not like is the scoopability.
I've only just recently started styling my hair and this is the first product I've ever bought. It smells great pretty strong on first application but mellows out throughout the day. It holds firm all day long!