Great stuff and not sticky
While I was initially a bit discuraged by the very subtle smell in the product, I realized it's actually part of its strength. This is a hair product for men that is subtle in smell and appearance, easy to apply, and holds well. Really, it's ideal for the professional man who wants to look great in a subtle, graceful way. In other words, the opposite of your standard grocery store product marketed for men that makes your hair crunchy and smells like Chewbacca's BO.
Definitely a fan of this product. The hold is strong enough to keep my beard in place all day while not feeling stiff/crunchy, while the matte finish keeps my hair matching its natural shine. A little bit also goes a long way to get results.
It was good compromise between the ease of applying vs how well it hold. It also has a pleasant smell.