My boyfriend loves to use it and I love how it smells!
A little tough when you begin to use it based upon the firm texture of the balm but once warm applies well and with just enough hold to keep the stray hairs down.
The product is good for helping to shape and keep your beard in place, but the scent is far too much clove in my opinion. If you equal out the scents a bit so it's not all clove I'd give it higher marks. One of the main reasons I buy from WIL is that your products are vegan, which means a lot to me.
Love the pirate scent. This is my second tin of Whiskey Ink & Lace beard balm & it is now the only brand I use. The hold is great, it easily manages fly aways, & the scent is second to none!
Holds like a Pirate all day long!